AR/VR & Mixed Reality | Tech Brew

A person wears the Apple Vision Pro at a desk

Consumer Electronics

The Apple Vision Pro marks a turning point in the AR/VR market

Apple’s headset is finally here, and is taking a physical reality-first approach.

Image of a woman working at a Sightful mixed reality laptop.

Consumer Electronics

This AR laptop startup offers a reason to use mixed reality at work

Founded by Magic Leap alums, Sightful is focused on creating a “daily use case” for AR.

An artistic rendering of Apple's VR/AR headset

Consumer Electronics

Apple is poised to enter the AR/VR market with a (very expensive) bang

While everyone flocked to generative AI, Apple was prepping the release of its first headset.

Consumer Electronics

It’s been nearly a year since Meta became Meta

Here’s a by-the-numbers look at how it’s going so far.

Oculus Quest and Rift S headsets' one year launch anniversary

Consumer Electronics

Survey: US consumers prefer AR/VR hardware from Apple and Google over Facebook

And the results aren't particularly close.

mixed reality virtual reality headsets

Consumer Electronics

Exclusive: Nearly one quarter of Americans have used a VR or AR headset

But just 28% of Americans said they’re excited about the tech.

snapchat ghost cutting ribbon Snap

Consumer Electronics

Waveguides, an augmented reality display tech, are key to AR’s future

Snap recently bought WaveOptics, a waveguide maker, for $500 million