Snap Launches Cameos, a Feature to Put Faces in Videos

On Wednesday, Snapchat released Cameos, a new feature that lets users stitch their faces into videos or GIFs. Using our vocabulary, Cameos let you deepfake a selfie onto a digital body.

How it works:

Take a selfie with Cameos, which provides a blue outline for your face.
Choose whether to enable two-person Cameos, featuring you and a friend.
Pick a digital video from a library of over 150 options.
Snap your Cameo to friends.

Big picture

Snap wants to stay at the forefront of mixed reality social features. As the company develops these features, it's quickly shipping them to users to get feedback and iterate. As for the deepfake part, don’t be too worried about any ominous use of Cameos. They resemble a cross between a dynamic Bitmoji character and a new-and-improved JibJab.

Bill Hader, who's been virally deepfaked before, put it best: "It's a weird technology, man."