Vehicle Tech Update: Apple Car, Semiconductor Shortage, and More
A version of the famed Apple Car might be here sooner than we thought

Volkswagen AG
• less than 3 min read
This weekend was pretty big for car tech. Buckle up: It’s time for a check-in.
Accelerator: Turns out a version of the famed Apple Car might be here sooner than we thought. On Friday, Hyundai said it’s in early-stage talks with Apple to develop autonomous electric vehicles—which led to a ~20% spike in the car manufacturer’s shares.
- There’s reportedly even a chance that a “beta version” of the car could be released next year.
Brakes: The current state of the semiconductor? Supply <<< demand. The chips now have more uses than ever—smartphones, communication base stations, you name it—and sky-high demand is making it harder for automakers to get the chips they need.
- Automakers like Volkswagen, Honda, Nissan, and Ford have had to roll back production of vehicles, including EVs, due to the global shortage.
U-turn: On Friday, GM debuted a new logo for the first time in ~60 years. The company reportedly wanted something more tech-y, modern, and approachable as it moves toward an “all-electric future.”
- The same day, Cruise, GM’s AV subsidiary, made a high-profile hire: Gil West, Delta Air Lines’s former COO. That may be a sign it’s closing in on a commercial offering, reports WSJ.
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Tech news that makes sense of your fast-moving world.
Tech Brew breaks down the biggest tech news, emerging innovations, workplace tools, and cultural trends so you can understand what's new and why it matters.