How AI is sparking a fundamental shift in storage and data management

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Shift to simplicity: Ready to ditch data silos, manual operations, and unsteady control? See what it’s like to manage your data, not your storage, with an Enterprise Data Cloud and Pure Storage. Start here.

AI is changing…well, it seems like everything. But you know where it’s really creating chaos? Storage and data.

The shake-up boils down to this: The old approach of storing data for applications doesn’t work anymore. AI demands so much data, it can no longer be stored and stacked. Data that functions efficiently for AI needs to exist on a single layer and move freely.

In other words, we need to switch from managing storage to managing data.

A foundational change

Rather than thinking about data in boxes and stacks, consider how it would operate in layers and policies. No more fragmented storage across hybrid environments. No more murkiness on where data lives, how it’s used, and whether it’s protected. And no more manual operations when it comes to provisions, protection, and migration.

All that gets replaced with simplicity, agility, and efficiency. Just look at how the Pure Storage platform enables an Enterprise Data Cloud (EDC): It transforms storage into a unified, virtualized cloud of data that’s governed by an intelligent control plane.

This virtual data cloud spans all environments, from on-site to public cloud to hybrid. Intelligent, policy-based automation enforces governance across the estate, and security policies are applied automatically.

Sounds pretty ideal, right? It gets better. You can leverage a global virtual pool to train AI directly on live production data. No extra copies, no data sprawl, and no long waits for access.

Time well spent

Have you ever tallied how much time your team spends on infrastructure maintenance? If your first thought is, “I don’t even want to know,” you’ll be happy to hear that an EDC scales with you—and without downtime or forklift upgrades. So your team can focus on managing SLAs instead of hardware.

Imagine what you could do with all that freed-up bandwidth. Seriously, think about it. Pretty exciting stuff, right? Tack on these stats: Pure Storage helps companies reduce 77% of operating costs and clock 85% energy savings. And they do all that with a zero-planned-downtime guarantee.

As AI sparks all kinds of discussions about how organizations approach data, there’s a huge opportunity to smooth out many of the bumps within traditional methods. And the resulting ecosystem can help you prepare for both the innovations that are here now and the ones that are coming in the future.