Nordic Startup Uizard Launches AI Design Helper Tool

Uizard is a Nordic startup that uses computer vision to transform hand-drawn sketches or wireframes into mobile/web apps.

Today, Uizard is opening its digital design helper up to the general public and launching a new product—a “theme generator.” The generator will auto-pull colors, fonts, and other stylistic details from URLs, JPEG files, or drawings, and apply a similar theme to whatever you’re building.

Skilled designers are expensive and supply-constrained, CEO Tony Beltramelli told us. “The Big Tech giants suck up most of the talent, and current design tools are complex and take years to master.”

Uizard aims to automate the heavy lifting and lower the barriers to entry in product design. Beltramelli is quick to toss out the D word, comparing his quest to democratize product design with “what the iPhone/Instagram did to democratize photography.”

• The app, in beta until today, racked up a waitlist of 120,000. Of the early users, Beltramelli says most hail from non-technical and non-design backgrounds.

Big picture: This is one small part of a growing no/low-code ecosystem that’s worth keeping tabs on. Webflow, another member of the movement, recently raised $140 million at a $2.1 billion valuation.