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Vertical integration has entered the stadium. This Saturday's LA Galaxy vs. Houston Dynamo FC match will be captured entirely on iPhone 17 Pros—the first major professional live sporting event broadcast to do so (it's handy when you own the broadcast rights and make the phone).

It's not just a flex, though. The smaller form factor gets angles a traditional broadcast camera physically can't, like shots from inside the goal net. Apple started testing the concept last fall on Friday Night Baseball (see what that test setup looked like). Kickoff is at 10:30pm ET. Hopefully you'll be watching on a screen considerably larger than the ones that filmed it.

Also in today's newsletter:

  • Everyday use cases for AI (made possible with your camera).
  • Spotify’s using metrics to reserve concert tickets for fans.
  • There’s a school for robots.

—Whizy Kim and Saira Mueller

         
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