Tech companies have an insatiable need for content on which to train their AI models. The creators of all that content would like to be paid for the role they’re playing in developing such a valuable technology. And many resulting copyright lawsuits could threaten the data supply without an agreed-upon compensation scheme. Enter the co-creator of the RSS feed, Eckart Walther, and Doug Leeds, former CEO of IAC Publishing and Ask.com. They’ve devised such a scheme, and it’s supposed to be Really Simple. Really Simple Licensing aims to provide a standardized and automated way for web publishers to set licensing and compensation terms. It also spans a nonprofit collective rights organization designed to create leverage by numbers, if enough content owners join. Major websites like Reddit, Yahoo, and Medium have already signed on, as have news publishers like Ziff Davis, Adweek, and the Daily Beast. Having built their careers around the open web, Walther and Leeds said they were spurred to action by the growing cracks they saw in online business models. Other web publishers have been panicked about them, too; Google search traffic has been crashing for months as the search engine centers AI-generated results and competing AI chatbots draw away would-be searchers. “There was this traditional contract or ecosystem between content and aggregators. For 30 years, we’ve had the click economy, and the click economy is breaking,” Walther told Tech Brew. “There’s a whole bunch of efforts you see out there, like marketplaces and licensing, but…you can’t fix it by throwing some proprietary solution at it—you have to fix the internet.” Keep reading here.—PK |